Marketing Promotions and Tools:

• Flexible Coupons (pricing rules) with ability to restrict to stores,
• customer groups, time period, products, and categories.
• Catalog Promotional Pricing

Analytics and Reporting:

• Admin Dashboard for Report Overview
• Abandoned Shopping Cart Report
• Best Customers Report by Total and Number of Orders

Search Engine Optimization:

• Google Site Map
• URL Rewrites give full control of URL’s
• Meta-information for products and categories

Site Management:

• Control multiple websites and stores from one Administration Panel
• Web Services API for easy integration between Magento and any third-party application
• A/B and Multivariate Testing

Catalog Management:

• Batch Import and Export of catalog
• Google Base Integration
• Downloadable/Digital Products
• Advanced Pricing Rules and support for Special Prices (see marketing tools)

Catalog Browsing:

• Layered / Faceted Navigation for filtering of products in Categories
• Layered / Faceted Navigation for filtering of products in Search Results
• Product comparisons
• Product Reviews

Product Browsing:

• Multiple Images Per Product
• Product Image Zoom-in Capability

Mobile Commerce:

• iPhone Optimized

International Support:

• Multi-Lingual
• Support for Multiple Currencies

Checkout:

• One-Page Checkout
• Checkout without account/Guest Checkout
• Shipping to multiple addresses in one order

Shipping:

• Shipping to multiple addresses in one order
• Multiple shipments per order
• Free Shipping

Payment:

• Multiple Payment Options Supported
• Payment Extensions Available through Magento Connect
• Configurable authorization and capturing of funds

Customer Service:

• Feature-rich Customer Accounts
• Order Tracking from Account

Customer Accounts:

• Re-orders from account
• Downloadable Products
• Recently ordered items

Order Management:

• View, edit, create and fulfill orders from admin panel.
• Create one or multiple invoices, shipments and credit memos per order to allow for split fulfillment